The world of search engine optimization (SEO) is always evolving, always striving for new ways to connect internet users to content that matches their true search intent. As Google and other search engines develop new technologies to suss out users’ intent, SEOs for businesses must adapt. These are the top four trends we foresee playing a big role in SEO throughout 2022 and beyond.
AI Becomes More Important Than Ever
Nearly everyone in the SEO world is predicting a massive increase in artificial intelligence use for SEO. Whether that’s through content creation, strategy development, or something unforeseen, AI seems to be the way of the future. With Google unveiling RankBrain, a new AI algorithm designed to improve the SERP ranking systems, AI is playing a larger role than ever.
Voice Search Skyrockets
We are already seeing an increase in voice-to-text searching. Speaking is much faster than typing, and many internet users are joining the trend. For SEO, this means developing a strategy that takes into account the way actual humans speak, targeting keywords that match things people actually say rather than the infamous “robo-speak” of yore. On Google’s end, they have been working on natural language processing algorithms like BERT to assist in matching users to websites that meet their intent.
Mobile-First Design Is Paramount
CNBC recently released a prediction that, by 2025, nearly 75% of internet users will be accessing the internet solely by their smartphones. SEOs like Final Piece will need to adjust our strategies, web design, and focus toward a more mobile-friendly outlook. That means things like larger font sizes, an awareness of important content being “above the fold,” easy-access CTA buttons (think “buy now” or “learn more,” etc.), and faster load times.
You Gotta EAT
Google uses a principle called EAT when determining site rankings on its SERPs. EAT stands for Expertise, Authoritativeness, and Trustworthiness. It’s the way that Google assesses the quality of a website’s content. SEOs like Final Piece can help your business rank by backlinking, improving your SEO strategy by developing an audience profile, and featuring guest blog writers with expertise in related fields.
As a veteran in SEO, Final Piece can help take your business to the next level in 2022 and beyond. We’ve got our ear to the ground for the trends that will affect site rankings. If you’re ready to get a quote on how we can help you, contact us today.