So, you are a small business owner. You know you need customers, cash flow and a product or service to sell. Once the particulars of that to-do list are figured out, not too far behind needs to be the creation of a website for your new company.
If this isn’t on your radar in 2011 then you may as well not start your business (in my humble opinion). It doesn’t matter if you are a painter, insurance salesman, artist, photographer or CPA – you MUST have a website that is easy to find, easy to navigate and one that sufficiently showcases your business offerings and personality.
Now comes the hard part – should you pay the money to develop your site on HTML pages or use the WordPress platform?
This isn’t an easy question to answer in that it ultimately will depend on your individual needs, but I firmly believe that a customized WordPress website can offer up a lot of great advantages and at a much lower cost.
1) Enhanced SEO – Your email signature, business card and marketing materials should all point to your new website, but more importantly you want people to find you that otherwise never would if the website didn’t exist. That is what the Internet is for, right? 🙂 You can optimize an HTML site, sure, but it is extremely time consuming for a web developer/designer. As far as what the “Ruler of the World” Google tells us – HTML websites and WordPress websites are looked at the same. In my experience however, WordPress sites tend to outrank HTML sites early and often. Google, Bing, Yahoo and every other search engine want updated content that is relevant to search terms, and since WordPress is “technically” a blogging platform you immediately have an advantage.
2) Ease of Use – There is nothing worse than a clunky CMS (content management system) or one that takes you an hour just to upload a new photo. With HTML sites, the quality of your CMS typically depends on how much you are paying for your website. WordPress has a relatively robust CMS system that is open source and can integrate with MySQL, PHP and others. There will still be a learning curve for website owners that have never used WordPress, but I am willing to bet money that it is much smaller than a cheaply built CMS. Plus – if you want to add new pages to your site, switch up navigation or add a new logo you can do it without having to even look at any code!
3) SPAM! – I will tip my hat to HTML sites in that they are typically more secure. It is much easier for the Prince of Zimbabwe to get your credit card number on WordPress. I will say though that there are many new and expanding plugins that a good WordPress developer can install to protect you at a much greater rate than ever before. If you are using a decent developer – your site should be safe using either HTML or WordPress.
4) Plugins – The one word and major reason WordPress continues to get better and better every day and I have fallen madly in love with it. Developers continue to make great plugins that are free or extremely cheap. Just don’t forget to donate sometimes to help the cause! Would you rather be able to add a new contact form, post a video and integrate your social media accounts with one click or design the functionality on your own each time? Of course you can do that in HTML if you want, but again we are talking about ways to have a great website for a small price.
So in conclusion, if you are a small business owner I highly recommend you go with WordPress for your website. You will not only get a great looking site that ranks high and has great functionality, but you will have the ability to maintain your website without having to always pay a developer.
But enough about my opinion – what do you think?
If you have any questions about whether or not a WordPress website would be good for your business – feel free to add a note in the comment section or contact us!