I’ll go ahead and admit this is shameless self promotion before I even start. But more than that, it is a man proud of something he has nurtured since inception and seen grow and become something he is supremely proud of.
While I have been working with a bunch of great clients already – this is the first major project under the umbrella of Final Piece to officially launch.
The great people at Mate1.com and I came up with a comedic concept to build their brand online. As everyone in this industry knows, ideas and concepts come and go, so when you get one that sticks and you think it may have legs, there is a certain thrill and excitement to it.
That idea then generated a partnership (with the Weasel Pauly Shore no less), video storyboards, awesome creative, PR strategy, a website and many late nights at the office.
While the contest has just begun and doesn’t come to a close until 1/15/2011, meaning there is a ton of work to still be done, I thought talking about how proud I am of the launch would not only be therapeutic as I prepare for step 2 but also allow me a second to sit back and make sure I enjoyed what has already been done. Too often we race, race, race and never take a chance to appreciate ourselves and the people around us.
So if there is anything you can do for me – just check out the website and let me know what you think.
At the very least, take this opportunity to appreciate some work you’ve done recently and are proud to have worked on before racing to your next project.