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At Final Piece, we constantly speak with our clients about the importance of segmenting their email lists in an effort to create better, more targeted emails that will result in more user action. If you aren’t┬ápersonalizing the emails you send out statistics show your emails are getting lost in the shuffle, or even worse, deleted without even being opened. If that’s the case – what was the point of creating the email anyway?

Here is an awesome infographic from Get Response, one of our favorite online marketing platforms, that details just how important personalization of emails and segmented lists truly are.