The Solution: Final Piece led a comprehensive digital strategy that leveraged content creation and on-site SEO, SEM strategies including Google Ads and Facebook Ads, Social Media Outreach and Engagement. We created specific ad audiences based on user interests and habits for ultra-targeted lead, and used primarily long-tail keywords to lower ad costs and generate potential buyers further in the sales funnel. Content was carefully segmented by ad audience, so that viewers received tailored advertisements in an effort to generate awareness and traffic.
The Result: Both the Brannan and West + Lenoir sold out, and Lambert continues to partner with us on Triangle real estate development.