The Solution: Final Piece developed a comprehensive digital strategy of targeted ads, social media engagement, SEO, blogging, and more. These were used to propel a brand new, semi-custom site based on WordPress and IDX, an industry-standard backend for online listing management. The site needed to be mobile friendly for potential buyers, and focused on lead generation.

The Result: Traffic climbed to a height of 1,100 viewers per month and is still growing, with 27% of traffic being organic. Qualified leads are turning into sales and filling new homes in the neighborhood.